Keep CA Rolling

CALL TO ACTION: Entertainment Union Coalition

We are in the most critical moment of our fight to expand and modernize our California film and television jobs program.

Simply put, we will need the voices of every single member, small business, family members, friends and colleagues to get this across the finish lines in the coming week. The toughest part of this fight remains in front of us over the next two weeks.

Last Friday afternoon, our bills passed out of both the Senate and Assembly Appropriations Committees; that put us one step closer to floor votes. The additional $420 million in funding was stripped out, although it remains in Governor Newsom’s proposed budget. This makes it imperative that the legislature keeps the $750 million funding in the budget, passes the program changes in our two bills, and does both by July 1.

The funding increase proposed by Governor Newsom is absolutely critical to implementing the carefully crafted programmatic changes in these bills that passed out of policy committees in both houses. Failure to pass one element without the other will not strengthen the program or keep production here. In fact, it will have the opposite effect, leading to further job loss and fewer productions in California.

We need your help.

We need to continue to ring the alarm to our elected officials to remind them that our California Film and Television Jobs program:

  • Embodies the values of our state
  • Is the only program in the world that allocates incentives solely based on which production creates the most jobs
  • Is the only program that has a robust set safety framework in place to protect workers
  • Is the only program that includes the requirement of private sector funding for expanding the pipeline for underrepresented communities to access these middle-class careers
  • While we recognize this is a difficult budget year, our Industry program generates local and state tax revenue, supports employment, stimulates small business growth and attracts tourism to our great state
  • When our Industry thrives, California thrives

HOW YOU CAN GET INVOLVED RIGHT NOW:

1. WRITE A LETTER: We are re-launching our letter writing campaign to address the urgency of the moment and target Assembly Speaker Robert Rivas, Senate Pro Tempore Mike McGuire, Senate Budget Chair Scott Wiener and Assembly Budget Chair Jesse Gabriel and your own representatives in the Senate and Assembly.

  • We sent over 200,000 back in April and we will need to surpass this number as we approach the week of June 9 which will be our key target week
  • If you already wrote a letter, WE NEED YOUR VOICE AGAIN
  • Share on Social Media and with your friends, family members and colleagues. We will need everyone’s voice in this fight. Deadline to submit a letter for maximum impact is June 12Submit Your Letter

EUC video

2. SHARE KEEP CALIFORNIA ROLLING: Reel Jobs Need Real Action Video

We have just released our Keep California Rolling video highlighting member stories about what our California Film and Television Jobs Program means to our members, small businesses and our community

Not only is the letter embedded in every single letter you send to your elected officials, help use this video to inspire others to support our industry

Share Our Video

3. MARCH IN KEEP CALIFORNIA ROLLING at LA Pride! On Sunday, June 8

  • We will be marching in the streets of Hollywood at the LA Pride Parade this year highlighting our fight to protect and grow film and television jobs and our Keep California Rolling fight

Register Here
Now is not the time to be quiet about the importance of our California Film and Television Jobs Program and the dire state of Hollywood. We will need everyone’s voice to successfully see program changes and additional funding take effect July 1, 2025.

We will continue to share updates throughout the next two weeks as we are in the most critical phase of our fight. We will be sharing more information and important actions as we understand more about the next steps in the process.